There are so many stats out there nowadays that it can be hard to work out what’s relevant and what’s not. So, what are some of the key digital marketing stats for small businesses? We take a look at our top 10 favourites from 2016/2017 below.
The first of our 6 key digital marketing stats for small businesses;
The internet is used daily by 82% of adults
That’s right, over 4 in 5 adults use the internet on a daily basis.
Whether it’s to go on social networking sites, research or buying products, or doing email, over 80% of us are on the web every single day.
What a fantastic opportunity then for brands and businesses to be a part of that.
It’s widely accepted that our highstreets are struggling, so brands need to be willing to put themselves where potential customers are. And nowadays, that’s online.
A strong website and consistent social media presence is essential. They don’t have to be anything flashy, but if you’re not there then you’re missing out on a huge opportunity to get noticed by millions of people.
78% of UK adults use Facebook (That’s 32 million!)
Ok, so you’re a small, local business. Why does it matter that over 32 million people use Facebook? How is that relevant?
Well, because almost certainly a huge proportion of people in your area are using the platform and it provides you a great opportunity to engage with them.
It gives you a platform to show them about your brand and your values – both of which are increasingly important to consumers if you want them to do business with you.
Furthermore, if you want to get really targeted, you can run adverts to the exact type of audience you want, in the exact location you want. The advertising platforms are incredibly detailed and let you run adverts in front of really niche audiences. Perfect for avoiding as much wasted spend as possible.
Look out for a post we’ve got coming soon that compares the cost of advertising on social media to more traditional advertising routes. It’s a nice surprise for many small business owners!
YouTube is the 2nd biggest search engine on the web
It comes as a surprise to many until you think about it.
YouTube is actually just another search engine.
How many times have you watched a “How to…” video? If you’re anything like us, then it’s a lot! Especially when that flat bike tyre happens for the first time!
With over 3.25bn hours watched each month on the platform, it’s easy to see that the public love consuming videos so it provides a great opportunity for local businesses to get messages across effectively.
After all, a picture says a thousand words.
We’re halfway through our 6 key digital marketing stats for small businesses. Have you been inspired to take action yet?
72% of marketers say relevant content creation was the most effective SEO tactic
Search engine optimization (SEO) is a great way to get your website in front of people who are actively searching for your type of product or service (you’ll see with the next stat how important that can be).
It’s really interesting to note though, just how much importance marketers place on creating content as the primary method for achieving this.
Content creation is a great way of showing your expertise and providing value to an audience. This, in turn, helps build trust and puts you front-of-mind for that particular topic. That means, when it is time for them to buy, they’re more likely to buy from you.
But the SEO benefits are really positive too. Getting more people viewing your content and coming to your site lets search engines know that you’re well respected and provide valuable content. In turn, you’re likely to move up the search engine pages.
So, go get creating amazing content!
The first position on Google search results on desktop has a 34.36% click-through rate
We alluded to how important this was in the previous stat, but let’s go into a bit more detail.
Click-through rate is basically a fancy way of saying clicks.
So, if 100 people search for a term, and you’re ranked number 1 on Google for that term, instantly 34 people are clicking on your website.
No paying for adverts. 34% of the traffic comes straight to you.
And the best news?
The competition for search terms when you start adding a location into that term becomes so much less
Imagine searching “personal trainer” – millions of results. But “personal trainer in Cheltenham”, suddenly you’ve got a lot more specific (which consumers will be searching) & the number of competitors has shrunk considerably.
This gives you a great opportunity of getting to that number one spot.
78% of local-mobile searches result in offline purchases
Ok, final one of our 6 key digital marketing stats for small businesses.
A website is massively important for small businesses. Having your own web presence is like a bit of real estate and gives you control over the messages you’re putting out to potential customers.
Equally important, is making sure that website is optimized for mobile. That means making sure your website looks good and works well on tablets and mobile phones.
Often, people will be out and about when they think they need to buy something. The first thing they do is to go on their phone any type in what they’re looking for and their location.
If your website comes up high in that search result, then there’s an extremely high chance that they’re going to visit you and buy from you.
So, make sure that you’ve got these fundamentals in place. People want to spend money – make sure it’s with you!
Well, there you have it.
6 key digital marketing stats for small businesses.
Digital marketing provides loads of different ways for small and local businesses to reach specific audiences and often these audiences are ready to spend money!
Make sure you’ve got all your bases covered.
If you don’t have the time or interest to implement these into your business yourself, then get in touch with us today. We offer a wide range of digital marketing services for small and local businesses and will be only too happy to help.