Facebook News Feed | Lodestar Digital Marketing

Why Facebook’s latest changes shouldn’t matter that much to small business owners

Posted on Posted in Social Media

You’ll have heard the news over the past couple of weeks that Facebook’s News Feed algorithm is changing… “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” This means that “Pages making […]

Why 'Digital Marketing' is really just 'Marketing | Lodestar Digital Marketing

Why ‘Digital Marketing’ is really just ‘Marketing’

Posted on Posted in Uncategorized

Digital marketing is a hot topic right now, with more and more businesses understanding the value it brings. But let’s take a look at why ‘digital marketing’ is really just ‘marketing’, with the fundamentals remaining the same as they’ve always been. There are lots of different definitions of “marketing” out there. The Chartered Institute of […]

Should my small business be on Snapchat?

Should my small business be on Snapchat?

Posted on Posted in Uncategorized

  There’s a lot of different social networks nowadays, so it’s understandable that you may have thought “should my small business be on Snapchat?”.  Let’s take a look at Snap Inc’s app in the current market and examine if it’s right for you: There are a number of different factors to consider when considering how […]